While direct mail continues to deliver a high return on investment, many clients are decreasing mail quantities. They might be making these decisions due to postage increases, budget restraints, or other competing channels. Regardless of why they are reducing their mail pieces, let’s look at some ways you can maximize the impact of their mail… Read more »
Hours of planning, preparation, and execution go into launching a direct mail campaign. After everything is out the door, how do you determine if it’s working? Do you know who is responding to your marketing? By analyzing response data, you can identify who completed transactions, gain valuable insights on your consumers, and make data-driven decisions… Read more »
After you win over new customers, how do you maintain that relationship? The client you’ve had for 10 years, what keeps them coming back? Brand loyalty is critical to keeping your customers, but it’s not built overnight, and your competitors are all too eager to fill the marketing space with their content. Direct marketing plays… Read more »
How are you measuring your marketing impact? Is it the number of promoted products sold, coupon codes redeemed, or links clicked? If you are only using those metrics, then you are seeing a mere glimpse of your marketing efforts’ true impact. Yes, you want to sell the highlighted product or service, but ultimately the goal… Read more »
Some of the most valuable data in your arsenal is campaign response data. Unfortunately, it is the data most often overlooked. Sometimes, it’s never even collected. Response data reveals key insights into what is working and what is not working, so you can improve your marketing strategy and tactics. Let’s look at 6 ways you… Read more »
Knowing how your marketing campaigns are performing is key to creating successful strategies and marketing plans. Results can impact the next campaign’s budget, message, design, call to action, and even the audience. Early indicators can include website visitors, social media post interactions, clicks on links, video views, etc. But, how your campaign really did will… Read more »
Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »
Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »
Who you get your message in front of is the most important aspect of your marketing. If you have a great offer but target people who are not a good fit, then the chances of them responding are slim. This leads to poor response rates and wasted marketing resources. But, when you get your message… Read more »
When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
