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Predictive Analytics

Predictive Analytics in Direct Marketing

According to the United States 2020 census, there’s approximately 258 million adults living in the United States. How do you find the right people to advertise your product or service to? Predictive analytics equips you with the tools you need to create targeted outreach and maximize your ROI.  The Power of Predictive Analytics  By using statistical… Read more »

Predictive Analytics: 6 Ways Your Marketing Can Benefit

Predictive Analytics: 6 Ways Your Marketing Can Benefit

While you can’t predict the future, predictive analytics is a great tool to help you make data-driven decisions. This analysis process uses historical data and statistical modeling to predict customer behaviors. Whether you want to improve your marketing performance, incorporate precision targeting, or forecast future sales, predictive analytics can provide the information you need to… Read more »