The digital age has allowed consumers to shop 24/7 which means they will use multiple channels to interact with your brand. Even after your brick-and-mortar store closes for the day, your customers can continue to browse online. To stay competitive and reach your customers where they are, you need to adopt an omnichannel marketing strategy… Read more »
Direct mail creates strong, tangible impressions for your recipients, and you can enhance its performance by adding in digital marketing. Digital marketing touches accelerate your direct mail results by keeping the lines of communication open, reinforcing your message, and reminding viewers to act. Since your direct mail piece carries the most weight, it should… Read more »
Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »
Direct Marketing is smarter marketing. Instead of marketing to an audience, you are strategically selecting the households you want to target with your message and offer. Direct marketing has been around for centuries and still continues to be one of the most successful forms of marketing. It allows you to communicate directly with your target… Read more »
