When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail. According to The Future of Direct Mail 2022: Marketer and… Read more »
When planning out your next marketing campaign, the most important question you should ask is who are we targeting? Are we targeting new customers or are we focusing on our current customer base? This one question will shape your message and design, which platforms you use, and what you offer your audience. Everyone knows it’s… Read more »
