The start of a new year is a good time to make plans, get organized, and clean things up. Did scrubbing your customer file make the list? Data Hygiene can have a major impact on your marketing performance and budget. Let’s look at some of the problems that occur from messy data as well as… Read more »
Marketing campaigns are an exciting challenge to create and execute. They involve finding the right audience, identifying your audience’s need or want, presenting your company’s solution, and overcoming any obstacles that prevent them from making a purchase. After you have pulled together a great campaign, you want to make the most of your time and… Read more »
