In today’s multi-channel marketing world, it’s no longer enough to rely solely on one medium to reach your audience effectively. Direct mail, long considered a cornerstone of traditional marketing, is still highly effective when done right. You can improve its impact and response rates by pairing it with email marketing. When you integrate email with… Read more »
If you are looking for ways to enhance your direct mail response rates, try appending email addresses. Adding emails to your direct mail list will enable you to reach your audience through multiple channels, send timely reminders, and increase ways to capture responses. Communicating through Multiple Channels Using multiple communication channels to deliver the… Read more »
While traditional and digital media channels have been pitted against each other to see which is the most effective, they actually perform better as allies. Many marketers claimed direct mail was dead, ineffective, and antiquated, yet it continues to be one of the highest performing marketing channels out there. Direct mail’s already high response and… Read more »
