As a non-profit organization, how do you find new donors, connect with them, and inspire generosity? While digital marketing has become a mainstay, direct mail remains a powerful tool for reaching supporters and boosting non-profit fundraising efforts. In this competitive market, you can leverage direct mail to create targeted and impactful donation requests. Why Direct… Read more »
Even if you are receiving a strong response rate from your campaigns, you could be wasting precious marketing budget on unresponsive zones. These are areas you have been consistently targeting and have had zero response over the last few marketing cycles. If you are not analyzing campaign results by geography, they can be easily overlooked…. Read more »
You might be tempted to overlook direct mail and assume it’s a relic of the past, but it continues to boast strong response rates. As a physical piece, engaging multiple senses, it has the power to cut through the clutter of overflowing inboxes. The key to unlocking its full potential is teaming up direct mail… Read more »
Direct mail creates strong, tangible impressions for your recipients, and you can enhance its performance by adding in digital marketing. Digital marketing touches accelerate your direct mail results by keeping the lines of communication open, reinforcing your message, and reminding viewers to act. Since your direct mail piece carries the most weight, it should… Read more »
As postage continues to rise, marketers are facing budget constraints and difficult decisions. Where do you make cuts? Do you decrease the number of mailings or records per mailing, etc.? How do you make the most of your marketing budget? Is it possible to mail less and still get the same or better response rates?… Read more »
Imagine you are one click away. Your latest direct mail campaign’s performance numbers are in. The air is charged with electricity. All the hours, days, and weeks of planning, preparing, and executing the campaign have come down to this moment. You open the final campaign report, scanning the numbers. Yes, there it is! What you’ve… Read more »
While traditional and digital media channels have been pitted against each other to see which is the most effective, they actually perform better as allies. Many marketers claimed direct mail was dead, ineffective, and antiquated, yet it continues to be one of the highest performing marketing channels out there. Direct mail’s already high response and… Read more »
After executing a direct mail campaign, it’s always important to analyze your results and run a response analysis. This lets you see how effective your marketing is and who responded. When reviewing your results, be sure to look at where your responses are coming from. Are you getting responses from all of your targeted zip… Read more »
Direct mail has a longer shelf life than many other forms of advertising. In fact, most direct mail has a 4–8-week lifespan. One piece of mail can create multiple impressions on your recipient as they interact with it. If you want to extend the life of your direct mail even further and increase its impact,… Read more »
When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail. According to The Future of Direct Mail 2022: Marketer and… Read more »
