Imagine you are one click away. Your latest direct mail campaign’s performance numbers are in. The air is charged with electricity. All the hours, days, and weeks of planning, preparing, and executing the campaign have come down to this moment. You open the final campaign report, scanning the numbers. Yes, there it is! What you’ve… Read more »
Direct Mail is an incredibly effective marketing system and having updated data only increases its effectiveness. If you’ve wondered how you can optimize your marketing data even more, check out these 5 tools. 1. National Change of Address (NCOA) The National Change of Address dataset is offered by the United States Postal Service and gives… Read more »
