Direct marketing is a promotional strategy that connects businesses directly with their customers and prospects. While traditional marketing relies on mass advertising through mediums like TV, radio, or billboards, direct marketing is a targeted approach. Direct marketing selects individuals to send personalized messages through channels like direct mail, email, social media, display, connected TV, and streaming… Read more »
Savvy marketers know physical mail still delivers a strong impact. It cuts through the clutter of inboxes, offering a tangible touchpoint that resonates with customers. However, success in direct mail hinges on one key ingredient: data. By tracking the right metrics, you can transform your campaigns from a guessing game into a data-driven powerhouse. Let’s… Read more »
No one wants to receive stacks of undeliverable mail pieces. Not only does that stack represent a missed opportunity to make a sale, but it also represents wasted marketing dollars that could have been invested elsewhere. One of the main reasons mail pieces are undelivered is due to a lack of data hygiene. Data… Read more »
The marketing world is fast-paced and ever-changing. Often, before your current campaign has even run its course or perhaps launched, you’re busy planning the next one. It’s all too common to get caught up in the day-to-day grind, strategizing, planning, analyzing, and looking for new ways to increase results while reducing cost. Learning and improving… Read more »
Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »
When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail. According to The Future of Direct Mail 2022: Marketer and… Read more »
Direct mail is a great marketing tool and can provide a lot of valuable insights about your customers. How do you know if your direct mail campaign worked? Measure your campaign’s success with these four steps. 1. Start with a Plan Start your direct mail campaign off with a plan and know what you would… Read more »
