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Are you wasting marketing budget on unresponsive zones

Are you wasting marketing budget on unresponsive zones?

Posted on June, 20th, 2024 by Beth Godwin in Geographical Data, Marketing Analytics

Even if you are receiving a strong response rate from your campaigns, you could be wasting precious marketing budget on unresponsive zones. These are areas you have been consistently targeting and have had zero response over the last few marketing cycles. If you are not analyzing campaign results by geography, they can be easily overlooked…. Read more »

Are you mailing to dead zones?

Are You Mailing to Dead Zones?

Posted on December, 15th, 2022 by Beth Godwin in Marketing Analytics

After executing a direct mail campaign, it’s always important to analyze your results and run a response analysis. This lets you see how effective your marketing is and who responded. When reviewing your results, be sure to look at where your responses are coming from. Are you getting responses from all of your targeted zip… Read more »