Why Your Marketing Model Has Plateaued (and How to Fix It) There’s a moment every analytics team runs into after they build a high performing model. Campaigns are improving, results look promising, and then . . . nothing changes. The model plateaus. No matter how much you tweak your variables, adjust weights, or rerun the… Read more »
Getting More from Your Audience Strategy Select lists have long been a reliable starting point for marketers. They’re fast, accessible, and effective at helping you reach qualified audiences based on key attributes like demographics, geography, and behavior. When you need to launch a campaign quickly, they get the job done. But for organizations looking to go beyond solid performance and… Read more »
Customers are inundated with ads and offers all day long at work, at home, during leisure activities, while driving, etc. If you are not offering products and solutions that are relevant to their needs, you are wasting your advertising dollars. Data modeling not only identifies the best prospects for your business, but it gives you… Read more »
Data modeling can uncover valuable insights about who your customers are, where they are coming from, and what they are buying. Learning about your target audience is fascinating, but in order to take your marketing to the next level, you need to create a plan for how you’re going to use the information. While the… Read more »
