When planning out your next marketing campaign, the most important question you should ask is who are we targeting? Are we targeting new customers or are we focusing on our current customer base? This one question will shape your message and design, which platforms you use, and what you offer your audience. Everyone knows it’s… Read more »
During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you increase the impact of your holiday mailers. 1. Create an Impression… Read more »
Part of achieving greatness is setting measurable goals. It’s a nice idea to say “I want to achieve x.” But if you don’t measure your success, you will never get where you want to go. Take time to establish your marketing goal and identify the steps you will need to accomplish it. Marketing plays a… Read more »
