When it comes to growing your business, there are two different strategies you need to implement: reaching new prospects and growing current customers. Both aspects are import, but each one requires a unique approach. With prospects, you want to introduce your company and service offerings and incentivize them to give you a try. Current customers… Read more »
Do you have a strategic plan for reaching your third quarter goals? If you are trying to grow your business or optimize your marketing efforts, precision targeting can help you achieve results. Instead of advertising to a general audience, precision targeting chooses which households to target. It’s an intentional approach to advertising, focusing on the… Read more »
If you want to reach and engage with your customers, you need to understand them and the different groups within your customer base. Your consumers will have unique characteristics, budgets, needs, and wants. If you send the same message and offer to all of them, there’s a high probability you will isolate large portions of… Read more »
If your business has multiple locations, some will perform better than others. Knowing the reason why is critical to how you address the differences. Have you oversaturated a market? Do you need to expand? Is it time to close down a location? Are some locations reaching a different demographic? A MicroMarket analysis can help you… Read more »
Successful sales happen when you hit the marketing sweet spot. You target the right person, in the right location, at the right time. If any of these factors are off, the sale falls through. While there is no perfect formula for achieving it, you can align as many factors as possible, so when it all… Read more »
When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail. According to The Future of Direct Mail 2022: Marketer and… Read more »
The marketing world is quickly embracing customization. From ads designed for the audience’s unique demographics to reminders you left something in your cart or recommendations based on past purchases, businesses are tapping into customized ads and seeing tremendous success. People are busy and inundated with advertisements. In order to catch their attention, make sure… Read more »
Every business has a unique audience who is interested in and looking for their goods or services. The marketing team’s challenge is finding them. The search to find the right audience can feel like solving a Sherlock Holmes case. Instead of guessing who your people are and where to find them, harness the wealth of… Read more »
A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »
If you are marketing senior living communities, you face the unique challenge of finding the right prospects. Each community offers different services, levels of care, contracts, and payment plans. The lifetime value of one of these sales can easily be over a million dollars, so it’s a huge financial decision for the future resident and… Read more »
