When your marketing campaigns are over, are you reviewing overall metrics and ROI or are you looking at each individual market? Running a market-by-market campaign analysis enables you to see how each location is doing and how their individual audiences are responding. This type of data analysis equips you to make informed adjustments and provide… Read more »
In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »
When you evaluate the performance of your marketing campaigns, are you reviewing each aspect? It can be tempting to look at only your ROI, but if you stop there, you won’t know what’s really working. Successful campaigns target the right people at the right time with a strong offer. As you evaluate everything from your… Read more »
How are you adjusting your marketing strategy to accommodate the 2024 postage increase? Some businesses have raised their budgets while others are reducing their mail quantities or even the frequency of their direct mail campaigns. Data analysis can help you combat these price increases by identifying your best prospects, removing unlikely responders, locating dead zones… Read more »
If you are looking for new ways to increase customer loyalty or bring in more prospective customers, geofence marketing is an excellent tool to add to your campaign strategy. Geofencing allows you to target your customers, your competitors’ customers, and even consumers with similar interests all through highly focused location-based marketing. How Geofence Marketing Works… Read more »
When you incorporate direct mail into your marketing strategies, you have a unique opportunity to learn more about your prospects and customers than ever before. Make the most of your direct mail pieces by including test elements. Whether you try out different offers, design pieces, or audience segments, use these 4 principles to create direct… Read more »
Customer acquisition is incredibly important to any growing business, but often companies overlook the value of cross-selling to their own customers. The likelihood of a new prospect buying from you is 5-20% while your current customers have a 60-70% likelihood. With current customers, you have already done the hard work of winning them over. They… Read more »
As postage continues to rise, marketers are facing budget constraints and difficult decisions. Where do you make cuts? Do you decrease the number of mailings or records per mailing, etc.? How do you make the most of your marketing budget? Is it possible to mail less and still get the same or better response rates?… Read more »
Collecting and studying data is important to any business, so you know how you are doing and where you have opportunities to improve or grow. But sometimes, it’s difficult to really grasp what the numbers are saying. By placing data in charts or mapping it out, you gain a new perspective and often discover valuable… Read more »
If you have a complicated data preparation process, you know all too well the pain of inconsistent file formats, missed steps, duplicated steps, and the impact of items being completed out of order. These errors can lead to major additional printing costs, or the wrong offer going to the wrong prospect. A data analytics team can… Read more »
