Consumer behavior is in a constant state of flux. What worked yesterday may not work today, let alone tomorrow. In order to stay relevant, you need to be agile and adaptable. Study your consumer data frequently and make adjustments based on the insights you gather. Let’s look at some key shifts in consumer behavior and… Read more »
Gen Z, born after 1996 and into the early 2010s, has been raised in a world dominated by smartphones and social media. While people often perceive this digital native generation to be immune to traditional marketing channels like direct mail, this assumption couldn’t be further from the truth. When done right, direct mail can be… Read more »
In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »
The marketing world is quickly embracing customization. From ads designed for the audience’s unique demographics to reminders you left something in your cart or recommendations based on past purchases, businesses are tapping into customized ads and seeing tremendous success. People are busy and inundated with advertisements. In order to catch their attention, make sure… Read more »
A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »
If you are marketing senior living communities, you face the unique challenge of finding the right prospects. Each community offers different services, levels of care, contracts, and payment plans. The lifetime value of one of these sales can easily be over a million dollars, so it’s a huge financial decision for the future resident and… Read more »
If you’re in the printing business and haven’t added data analytics services, you might want to look into it. Offering data analytics is a great way to add value for your clients and expand your business. When you offer analytics, you are able to help your clients strategize. You also have the opportunity to be… Read more »
Great marketing campaigns are created for their target audience. Designers choose the layout, images, and graphics to resonate with their audience. Copy writers strategically select what is said and how it is said to speak that particular group of people. Even what channels are used to deliver the message, whether digital or traditional, are determined… Read more »
