Marketing campaign results are affected by many different factors from audience demographics to advertisement design, call to actions, and even geography. Whether its unique geographic features, demographic factors, economic differences, or seasonal influences, geography plays a key role in understanding your market and how best to reach the consumers within your territory. By studying geographic… Read more »
If you are looking to expand your audience, add new locations, or increase your marketing efficiency, try mapping out your customers. Customer mapping is a data analysis that takes your customer data and plots it out on a map, giving you a clear visual of where your consumers are located. Some of the benefits of… Read more »
Every business has a unique audience who is interested in and looking for their goods or services. The marketing team’s challenge is finding them. The search to find the right audience can feel like solving a Sherlock Holmes case. Instead of guessing who your people are and where to find them, harness the wealth of… Read more »
A common practice to find new prospects is pulling a list of names within a certain mile radius of your store. Most of the time, this is an effective method to identify new leads. But occasionally, this method can hurt your marketing efforts. It’s important to know who your customers are and where they are… Read more »
