Consumer behavior is in a constant state of flux. What worked yesterday may not work today, let alone tomorrow. In order to stay relevant, you need to be agile and adaptable. Study your consumer data frequently and make adjustments based on the insights you gather. Let’s look at some key shifts in consumer behavior and… Read more »
Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »
In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »
Customer data is incredibly valuable information. With it, you can discover who your best customers are, where they come from, and how best to reach them. Customer data can also help you find look-a-like audiences, create more relevant ads, understand your customers’ buying cycles, and determine where to open new locations. Having good, clean customer… Read more »
