Businesses have long debated the merits of direct marketing versus traditional marketing. Both methods aim to reach customers and promote products and services, but they do so in very different ways. Let’s explore the key differences between these two approaches, so you know how to decide which one is best for your business and suited… Read more »
Consumers encounter marketing materials all day long and many of those messages are irrelevant to them. Craft marketing messages for your audiences and stand out from all of the noise. Create unique content by market, location, and even segments within your customer and prospect database. This not only will help you catch their eye but… Read more »
If you are marketing senior living communities, you face the unique challenge of finding the right prospects. Each community offers different services, levels of care, contracts, and payment plans. The lifetime value of one of these sales can easily be over a million dollars, so it’s a huge financial decision for the future resident and… Read more »
The latest marketing trend on the rise is omni-channel marketing, and it’s an extremely powerful method. Omni-channel marketing creates a consistent brand experience, communicates a unified message, and reaches your customers exactly where they are. This marketing method focuses on creating the best experience for your customers and making their interactions with your brand… Read more »
