With spring right around the corner, you might be cleaning out your closets, repurposing spaces, and getting rid of items you don’t need any more. But, have you thought about your data? If not, it’s time to purge your client data list.
Wait! Clean up the customer database? That’s right! More isn’t always better, and before you start panicking about cutting out leads, here are 3 reasons why you should clean up your list.
1. Reduce Costs
Not everyone is a great fit for your company, and that is okay. But why waste time, money, and resources targeting people who will never be great customers? When you purge your client data list and let those people go, not only do you get to save money but you also get to invest in the people who want to do business with you.
2. Focused Marketing
After you’ve gotten rid of all the people who weren’t great fits, you now have a much better idea of who your customers are, what they like, and what’s important to them. With that knowledge, you can design your marketing specifically for them!
3. Higher Results
When you know who your best customers are and have designed your marketing for them, you will see your results increase because you are delivering your message to the right people.
As with all organization projects, purging your client data list will take a bit of effort and maybe even some upfront costs, but with overall savings, knowing who your best customers are, and achieving higher results, it’s definitely worth it. So, are you ready to purge?
Send us an email, and we can help you eliminate those least likely to respond.