The most important question in marketing is did it work? Was my campaign successful? Did we choose the right channels? Did we reach our target audience? If you are unable to measure marketing performance, you may have budget cuts, lose a client, or even face layoffs. Many people will gather the data results from the… Read more »
If you are in marketing, you’ve most likely heard the dreaded phrase “budget cuts.” Maybe your marketing efforts haven’t been as effective or sales just aren’t coming in the way they should. You know marketing spend is important, but how do you decide what to cut? Cut the Most Expensive When trying to meet budgets,… Read more »
