When it comes to growing your business, there are two different strategies you need to implement: reaching new prospects and growing current customers. Both aspects are import, but each one requires a unique approach. With prospects, you want to introduce your company and service offerings and incentivize them to give you a try. Current customers… Read more »
Customers are inundated with ads and offers all day long at work, at home, during leisure activities, while driving, etc. If you are not offering products and solutions that are relevant to their needs, you are wasting your advertising dollars. Data modeling not only identifies the best prospects for your business, but it gives you… Read more »
Do you have a strategic plan for reaching your third quarter goals? If you are trying to grow your business or optimize your marketing efforts, precision targeting can help you achieve results. Instead of advertising to a general audience, precision targeting chooses which households to target. It’s an intentional approach to advertising, focusing on the… Read more »
Marketing campaign results are affected by many different factors from audience demographics to advertisement design, call to actions, and even geography. Whether its unique geographic features, demographic factors, economic differences, or seasonal influences, geography plays a key role in understanding your market and how best to reach the consumers within your territory. By studying geographic… Read more »
Ready to take your marketing to the next level but not sure where to start? Marketing data models offers you key insights in creating effective strategies. They come in a variety of forms, and each one is designed to look at a different aspect of your business. In order to get started, you need to… Read more »
As a marketer, one of your most important assets is data. High quality data allows you to take your marketing up a notch to target different customer segments, deliver customized marketing materials, and focus your efforts on those most likely to buy from you. Marketing data modeling is the key to unleashing the power of… Read more »
One of the most powerful tools you can offer your clients is data modeling. Analyzing customer data answers questions, provides clarity, and allows your clients to make informed decisions about how they want to grow their business. However, it’s easy to get lost in the analysis and present findings that have little to no value… Read more »
If want to grow your business, you can continue to sell to your current customer base, but real progress happens when you expand your reach. Where do you go to find more customers or donors? Are you pursuing the best prospects for your business? Who you target impacts everything from response rates to total sales…. Read more »
Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »
Data modeling can uncover valuable insights about who your customers are, where they are coming from, and what they are buying. Learning about your target audience is fascinating, but in order to take your marketing to the next level, you need to create a plan for how you’re going to use the information. While the… Read more »
