Hours of planning, preparation, and execution go into launching a direct mail campaign. After everything is out the door, how do you determine if it’s working? Do you know who is responding to your marketing? By analyzing response data, you can identify who completed transactions, gain valuable insights on your consumers, and make data-driven decisions… Read more »
Marketing campaign results are affected by many different factors from audience demographics to advertisement design, call to actions, and even geography. Whether its unique geographic features, demographic factors, economic differences, or seasonal influences, geography plays a key role in understanding your market and how best to reach the consumers within your territory. By studying geographic… Read more »
If your business has multiple locations, some will perform better than others. Knowing the reason why is critical to how you address the differences. Have you oversaturated a market? Do you need to expand? Is it time to close down a location? Are some locations reaching a different demographic? A MicroMarket analysis can help you… Read more »
