With the heavy onslaught of online advertising, consumers are feeling digital fatigue now more than ever. A great way to stand out and see high ROI is to send direct mail. This form of advertising is most effective when it’s useful to your consumer. Irrelevant mail gets tossed whereas useful pieces make an impression. If… Read more »
Before a potential customer contacts you, they have done their research and added you to their shortlist. This means there’s probably only a handful of questions separating you from their business. Make sure you ask them “What questions do you have?” Creating the space for your customer to ask questions lets them address their concerns… Read more »
How can I help? It’s a simple question containing only four words, but it’s a powerful question. Asking potential clients how you can help lets them know you are on their side, are ready to listen, and want to provide them with a solution. When you think about why this person has contacted you, they… Read more »
When a prospective client gives you a few precious moments of their time, you have already passed through the first round of approval. They have either done their research online or have been referred to you by a trusted source. They wouldn’t be meeting with you if they weren’t interested, so instead of talking about… Read more »
When you are on the road to achieving greatness, there is no doubt you will meet some obstacles along the way. Every great triumph has to overcome at least a few of them, but what will make or break your journey is how you respond to them. It’s important to learn from the obstacles you… Read more »
People who achieve greatness study their goal, they understand what it will take to accomplish, and they focus on what matters. One of your main focuses should be to know your customers. Whether you want to grow your business, increase your sales, or achieve higher results for your clients, you need to know who is… Read more »
After much consideration, and probably a few meetings, you’ve settled on a marketing goal, and it feels good. But now, you’re not quite sure what to do next. Here are four steps to help you achieve your marketing goal. Step One: Know Where You Are Before you can get to where you want to be,… Read more »
Setting goals may not sound like fun, but if you don’t take the time to create marketing goals, how will you know if your campaign worked? Creating Marketing Goals Allows You to: 1. Focus: Great marketing campaigns are focused, delivering a single message. Avoid flooding your potential customers with too much information. Before you begin… Read more »
