Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
Interest rates continue to rise and are impacting mortgage companies’ response rates. Many are experiencing a decline in customer responses. If you’re one of those companies, you know how frustrating it can be to try to find solutions, especially when you don’t know what factors are making the greatest impact. Data analytics can provide… Read more »
Receiving a new prospect list is exciting and full of possibilities. The question is where do you start? If you have a set budget and limited number of resources, how do you choose which records to use? You can take a random selection, or you can score your prospect list. Scoring your prospect list… Read more »
If you’re questioning whether or not your marketing is working or wondering if you can increase your ROI, then it might be time to dive into marketing data analytics. Analyzing data is complicated, but all you really need to know is marketing data analytics points you to what’s working and what’s not working. Data… Read more »
Data analytics, a thorough study of historical and real-time information, looks beyond the information itself and derives meaning from it. Done correctly, data analytics can give you valuable insight into what has happened and is happening with your customers. It can also predict behaviors and results of your future campaigns. Done incorrectly, data analytics can… Read more »
In statistics class, students learn how to calculate values and to build statistical models. What they don’t teach you in class is how to transpose variables into extremely meaningful insights. If you want to take mediocre data and build out awesome client solutions, you need to learn to be creative. Data points by themselves may… Read more »
Sending out a direct mail campaign is a highly effective way to communicate with your customers and reach potential customers. Are you ready to start your next campaign but wondering how you can stay on budget? Check out these three ways you can reduce your costs and increase your results. 1. Analyze Your Results Before… Read more »
Direct mail is still one of the most successful marketing methods. Though it continues to yield high ROI for its users, there are some pitfalls you should avoid. We’ve created a list of three common mistakes mailers make, so you’ll know how to plan, prepare, and execute a more successful campaign. Mistake #1: Not Analyzing… Read more »
Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »
During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you increase the impact of your holiday mailers. 1. Create an Impression… Read more »
