Savvy marketers know physical mail still delivers a strong impact. It cuts through the clutter of inboxes, offering a tangible touchpoint that resonates with customers. However, success in direct mail hinges on one key ingredient: data. By tracking the right metrics, you can transform your campaigns from a guessing game into a data-driven powerhouse. Let’s… Read more »
In today’s advertising world, businesses are always searching for ways to stand out and effectively reach their ideal customers. A key component of achieving these goals is targeted digital marketing. What is it and why is it so beneficial for companies to implement? Understanding Targeted Digital Marketing Targeted digital marketing is a strategy that focuses… Read more »
The marketing world is always evolving, offering new ways to get your message in front of the right people at the right time. It can be overwhelming to keep up with what’s new as well as evaluate whether or not you should incorporate it. If using data analytics in your marketing strategy is on the waiting… Read more »
According to the United States 2020 census, there’s approximately 258 million adults living in the United States. How do you find the right people to advertise your product or service to? Predictive analytics equips you with the tools you need to create targeted outreach and maximize your ROI. The Power of Predictive Analytics By using statistical… Read more »
How are you measuring your marketing impact? Is it the number of promoted products sold, coupon codes redeemed, or links clicked? If you are only using those metrics, then you are seeing a mere glimpse of your marketing efforts’ true impact. Yes, you want to sell the highlighted product or service, but ultimately the goal… Read more »
No one wants to receive stacks of undeliverable mail pieces. Not only does that stack represent a missed opportunity to make a sale, but it also represents wasted marketing dollars that could have been invested elsewhere. One of the main reasons mail pieces are undelivered is due to a lack of data hygiene. Data… Read more »
In today’s competitive marketing landscape, it can be difficult to reach and engage new prospects. By incorporating marketing analytics into your advertising plan, you can create powerful data-driven strategies to grow your business. This approach leverages customer data to maximize the impact of marketing campaigns through personalization, predictive targeting, and multichannel integration for seamless customer… Read more »
Year-Over-Year (YOY) reports are valuable tools that help you evaluate performance, identify trends, and make informed decisions. These reports analyze data from one year to the next, offering important insights and the trajectory of your company. In an ever-changing market, these reports will empower you to set your business up for success. Evaluate Performance Through… Read more »
In order to create a successful marketing campaign, you need to know who your audience is. This knowledge will shape everything from who you target, what you offer, how you design the creative, and which channels you use to reach them. You can learn about your audience through customer profiles which analyze thousands of data… Read more »
When you incorporate direct mail into your marketing strategies, you have a unique opportunity to learn more about your prospects and customers than ever before. Make the most of your direct mail pieces by including test elements. Whether you try out different offers, design pieces, or audience segments, use these 4 principles to create direct… Read more »
