You can win new customers but how do you play the long game and earn their loyalty? What separates one-time purchasers from frequent buyers? Understanding your customer lifetime value is critical to identifying high-value clients and creating successful marketing and growth strategies. What is CLTV? Customer Lifetime Value (CLTV) is a metric that measures… Read more »
A direct mail campaign’s success is dependent upon multiple variables, but at its core, it relies upon the marketing list. The data list determines who sees your message and who doesn’t. Today’s consumers are not interested in generic pitches. They crave personalization and relevance. To truly connect with your audience, you need a targeted list…. Read more »
As a non-profit organization, how do you find new donors, connect with them, and inspire generosity? While digital marketing has become a mainstay, direct mail remains a powerful tool for reaching supporters and boosting non-profit fundraising efforts. In this competitive market, you can leverage direct mail to create targeted and impactful donation requests. Why Direct… Read more »
Even if you are receiving a strong response rate from your campaigns, you could be wasting precious marketing budget on unresponsive zones. These are areas you have been consistently targeting and have had zero response over the last few marketing cycles. If you are not analyzing campaign results by geography, they can be easily overlooked…. Read more »
Savvy marketers know physical mail still delivers a strong impact. It cuts through the clutter of inboxes, offering a tangible touchpoint that resonates with customers. However, success in direct mail hinges on one key ingredient: data. By tracking the right metrics, you can transform your campaigns from a guessing game into a data-driven powerhouse. Let’s… Read more »
In today’s advertising world, businesses are always searching for ways to stand out and effectively reach their ideal customers. A key component of achieving these goals is targeted digital marketing. What is it and why is it so beneficial for companies to implement? Understanding Targeted Digital Marketing Targeted digital marketing is a strategy that focuses… Read more »
The marketing world is always evolving, offering new ways to get your message in front of the right people at the right time. It can be overwhelming to keep up with what’s new as well as evaluate whether or not you should incorporate it. If using data analytics in your marketing strategy is on the waiting… Read more »
According to the United States 2020 census, there’s approximately 258 million adults living in the United States. How do you find the right people to advertise your product or service to? Predictive analytics equips you with the tools you need to create targeted outreach and maximize your ROI. The Power of Predictive Analytics By using statistical… Read more »
How are you measuring your marketing impact? Is it the number of promoted products sold, coupon codes redeemed, or links clicked? If you are only using those metrics, then you are seeing a mere glimpse of your marketing efforts’ true impact. Yes, you want to sell the highlighted product or service, but ultimately the goal… Read more »
No one wants to receive stacks of undeliverable mail pieces. Not only does that stack represent a missed opportunity to make a sale, but it also represents wasted marketing dollars that could have been invested elsewhere. One of the main reasons mail pieces are undelivered is due to a lack of data hygiene. Data… Read more »
