TikTok, the popular short-form video platform, has taken the world by storm. Its ability to capture attention and drive engagement makes it a powerful marketing tool. When combined with direct mail, TikTok can create a unique and effective marketing strategy. Leveraging TikTok to Promote Direct Mail Campaigns Create Compelling Videos Produce short, engaging videos that… Read more »
You might be tempted to overlook direct mail and assume it’s a relic of the past, but it continues to boast strong response rates. As a physical piece, engaging multiple senses, it has the power to cut through the clutter of overflowing inboxes. The key to unlocking its full potential is teaming up direct mail… Read more »
If you are looking for ways to enhance your direct mail response rates, try appending email addresses. Adding emails to your direct mail list will enable you to reach your audience through multiple channels, send timely reminders, and increase ways to capture responses. Communicating through Multiple Channels Using multiple communication channels to deliver the… Read more »
If you are looking for new ways to increase customer loyalty or bring in more prospective customers, geofence marketing is an excellent tool to add to your campaign strategy. Geofencing allows you to target your customers, your competitors’ customers, and even consumers with similar interests all through highly focused location-based marketing. How Geofence Marketing Works… Read more »
Direct mail creates strong, tangible impressions for your recipients, and you can enhance its performance by adding in digital marketing. Digital marketing touches accelerate your direct mail results by keeping the lines of communication open, reinforcing your message, and reminding viewers to act. Since your direct mail piece carries the most weight, it should… Read more »
Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »
Reaching your audience and getting their attention is critical to the success of your marketing campaign. Even more important is getting them to respond. By adding digital ads to your direct mail piece, you can see a 30%+ lift in response rates. These results come from surrounding your audience with your message and giving them… Read more »
Have you added social media platforms to your advertising efforts? Your customers and prospects are on these channels scrolling through content, interacting, and shopping. Why not take the opportunity to get your offer in front of them while they are active on these platforms? Not only can you choose your audience, but you can also target… Read more »
While traditional and digital media channels have been pitted against each other to see which is the most effective, they actually perform better as allies. Many marketers claimed direct mail was dead, ineffective, and antiquated, yet it continues to be one of the highest performing marketing channels out there. Direct mail’s already high response and… Read more »
Some of the best prospects to focus on are those who are already visiting your website. They are in the market to buy, and you have made their list of options. The challenge is knowing who these prospects are and staying in front of them. The best solution for this is website retargeting. This process identifies anonymous… Read more »
