You know who your customers are and have selected the marketing channels you want to use for the next campaign. How do you make sure your advertisements reach your target audience? Poor quality and incomplete records can prevent your message from getting in front of your marketing list. Use clean and enhanced data to avoid… Read more »
If want to grow your business, you can continue to sell to your current customer base, but real progress happens when you expand your reach. Where do you go to find more customers or donors? Are you pursuing the best prospects for your business? Who you target impacts everything from response rates to total sales…. Read more »
Digital marketing is a great way to get in front of your audience and surround them with your message. Whether they are searching for answers online, browsing a website, or interacting on social media, you have the opportunity to reach your best prospects. Most of the time, this is done by selecting demographics for the… Read more »
If your business has multiple locations, some will perform better than others. Knowing the reason why is critical to how you address the differences. Have you oversaturated a market? Do you need to expand? Is it time to close down a location? Are some locations reaching a different demographic? A MicroMarket analysis can help you… Read more »
Most businesses use multiple marketing channels to get the word out about their products and services. How they allocate resources to each effort is determined by campaign results, so it’s critical to get credit for your marketing efforts. Let’s look at what marketing attribution is, why you might be losing attribution, and how to identify… Read more »
If you only advertise on one channel, you are missing chances to stay in front of your prospects. That’s opportunities you are giving your competitors to grab their attention and introduce their products and solutions. By incorporating multiple channels in your advertising strategy, you can stay in front of your audience and keep their attention… Read more »
Have you reached the end of a marketing campaign and not known how well it performed? Or gotten lost in a data jungle unable to make sense of what happened? Campaign results are critical in making future decisions about budget, channels, tactics, and strategy, but often we don’t think about analysis until the end of… Read more »
If you’ve requested data counts from multiple vendors, you’ve probably received a wide range of numbers. Part of this is because each data vendor uses different sources to compile their own national consumer file. Vendors also use their own parameters to pull the data, impacting the counts. How do you compare them and select the… Read more »
As you grow your business, it’s important to know what your market penetration is and how much potential there is for growth in your target area. Have you saturated the market or do you have room to reach more customers? It’s also critical to know the effectiveness of your current marketing. Are you marketing to… Read more »
If you want to maximize your campaign’s impact, try adding a digital boost to your direct mail. Digital advertising helps you surround your marketing list with your offer and build campaign momentum. It provides more opportunities for prospects to respond and allows you to accurately to attribute response rates. But the best part is, you… Read more »
