Some of the most valuable data in your arsenal is campaign response data. Unfortunately, it is the data most often overlooked. Sometimes, it’s never even collected. Response data reveals key insights into what is working and what is not working, so you can improve your marketing strategy and tactics. Let’s look at 6 ways you… Read more »
Finding new prospects and winning them over requires time, money, and effort. The process starts with creating awareness and introducing prospects to your brand, products, and services. The evaluation phase involves providing prospects with additional information while they determine which solution is best for them. When you make it to the conversion phase, your goal… Read more »
Even when you use unique data sets, data models can grow stale. The continuous challenge becomes how do you improve model performance and keep it fresh. When our models seemed flat, we searched for new ways to increase their predictive power. Our solution was to create 4600+ spatial variables that strengthened our models and allowed… Read more »
If you have a complicated data preparation process, you know all too well the pain of inconsistent file formats, missed steps, duplicated steps, and the impact of items being completed out of order. These errors can lead to major additional printing costs, or the wrong offer going to the wrong prospect. A data analytics team can… Read more »
Knowing how your marketing campaigns are performing is key to creating successful strategies and marketing plans. Results can impact the next campaign’s budget, message, design, call to action, and even the audience. Early indicators can include website visitors, social media post interactions, clicks on links, video views, etc. But, how your campaign really did will… Read more »
Reaching your audience and getting their attention is critical to the success of your marketing campaign. Even more important is getting them to respond. By adding digital ads to your direct mail piece, you can see a 30%+ lift in response rates. These results come from surrounding your audience with your message and giving them… Read more »
Imagine you are one click away. Your latest direct mail campaign’s performance numbers are in. The air is charged with electricity. All the hours, days, and weeks of planning, preparing, and executing the campaign have come down to this moment. You open the final campaign report, scanning the numbers. Yes, there it is! What you’ve… Read more »
When it comes to growing your business, there are two different strategies you need to implement: reaching new prospects and growing current customers. Both aspects are import, but each one requires a unique approach. With prospects, you want to introduce your company and service offerings and incentivize them to give you a try. Current customers… Read more »
Customers are inundated with ads and offers all day long at work, at home, during leisure activities, while driving, etc. If you are not offering products and solutions that are relevant to their needs, you are wasting your advertising dollars. Data modeling not only identifies the best prospects for your business, but it gives you… Read more »
Do you have a strategic plan for reaching your third quarter goals? If you are trying to grow your business or optimize your marketing efforts, precision targeting can help you achieve results. Instead of advertising to a general audience, precision targeting chooses which households to target. It’s an intentional approach to advertising, focusing on the… Read more »
