The start of a new year is a good time to make plans, get organized, and clean things up. Did scrubbing your customer file make the list? Data Hygiene can have a major impact on your marketing performance and budget. Let’s look at some of the problems that occur from messy data as well as… Read more »
Scoring is a process that analyzes your data records and identifies which individuals are most likely to buy from you. It empowers you to make strategic decisions about who to target and where to invest your marketing budget. Instead of taking a random selection, you can choose the very best records for your company. … Read more »
Customer data is essential to creating effective marketing campaigns, but often, databases are full of incomplete records, rendering the data useless. Before you scrap the incomplete data, find out how you can not only put those records to good use but also improve the quality. Have you ever wanted to send a follow up email… Read more »
All relationships require work, and customers are no exception. It is easy to overlook your loyal customers or assume they are fine. But, if you don’t invest in those relationships, one day you’ll look up, and they’ll be gone, and you won’t even know what happened. Your loyal customers have been with you for a… Read more »
Customer acquisition is incredibly important to any growing business, but often companies overlook the value of cross-selling to their own customers. The likelihood of a new prospect buying from you is 5-20% while your current customers have a 60-70% likelihood. With current customers, you have already done the hard work of winning them over. They… Read more »
As postage continues to rise, marketers are facing budget constraints and difficult decisions. Where do you make cuts? Do you decrease the number of mailings or records per mailing, etc.? How do you make the most of your marketing budget? Is it possible to mail less and still get the same or better response rates?… Read more »
If you are looking for ways to create more effective campaigns, be sure to include direct marketing in your strategy. Direct marketing targets known individuals instead of general audiences. This method allows you to be more intentional and personal with the people you choose to advertise to, leading to higher quality results and ROI. 1…. Read more »
Whether you are trying to win new customers or maintain your current customer base, you need to stay in front of your audience. Consumers are inundated with advertisements and messages all day long, and if you are not reaching out to them on a regular basis, you can get lost in the noise or even… Read more »
When it comes to creating a marketing campaign, choosing your audience is a major step. There are three main ways to create your data list, and they range from a wide unknown audience to handpicked households. Each has its own drawbacks and benefits. Let’s take a look at the different methods for selecting your audience…. Read more »
End-of-the-year giving campaigns will soon be in full swing. Is your non-profit organization prepared to reach your target audience and achieve success this holiday season? Instead of scrambling to throw something together at the last minute, establish your goals, select your best audience, and create a multi-channel marketing strategy. Establish Your Goals Before creating… Read more »
