When you are on the road to achieving greatness, there is no doubt you will meet some obstacles along the way. Every great triumph has to overcome at least a few of them, but what will make or break your journey is how you respond to them. It’s important to learn from the obstacles you… Read more »
Part of achieving greatness is setting measurable goals. It’s a nice idea to say “I want to achieve x.” But if you don’t measure your success, you will never get where you want to go. Take time to establish your marketing goal and identify the steps you will need to accomplish it. Marketing plays a… Read more »
People who achieve greatness study their goal, they understand what it will take to accomplish, and they focus on what matters. One of your main focuses should be to know your customers. Whether you want to grow your business, increase your sales, or achieve higher results for your clients, you need to know who is… Read more »
After much consideration, and probably a few meetings, you’ve settled on a marketing goal, and it feels good. But now, you’re not quite sure what to do next. Here are four steps to help you achieve your marketing goal. Step One: Know Where You Are Before you can get to where you want to be,… Read more »
You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things data analytics can tell you about your customers. #1 Your Customers’ Profile When the data is compiled and sorted, you’ll find a fascinating… Read more »
Achieving Greatness. For some, that phrase is exciting, inspiring. For others, that phrase sounds hard, but the difference between the person who achieves greatness and the one who doesn’t is one decided to go for it. Are you ready? 2021 could be the year you say yes and step towards accomplishing your goals. This could… Read more »
The most important question in marketing is did it work? Was my campaign successful? Did we choose the right channels? Did we reach our target audience? If you are unable to measure marketing performance, you may have budget cuts, lose a client, or even face layoffs. Many people will gather the data results from the… Read more »
In today’s digital world, most people have multiple social media accounts, emails, and even phone numbers. It can add up to quite a few communication channels per person. How can you make sure your marketing message is getting delivered? Digital marketing has its strengths and can be very effective, but it’s hard to know if… Read more »
If you are in marketing, you’ve most likely heard the dreaded phrase “budget cuts.” Maybe your marketing efforts haven’t been as effective or sales just aren’t coming in the way they should. You know marketing spend is important, but how do you decide what to cut? Cut the Most Expensive When trying to meet budgets,… Read more »
Setting goals may not sound like fun, but if you don’t take the time to create marketing goals, how will you know if your campaign worked? Creating Marketing Goals Allows You to: 1. Focus: Great marketing campaigns are focused, delivering a single message. Avoid flooding your potential customers with too much information. Before you begin… Read more »
