You’ve heard about data analytics, know they’re probably important, but haven’t had the time to look into them. Are data analytics worth the time and the investment? Let’s look at three things data analytics can tell you about your customers. #1 Your Customers’ Profile When the data is compiled and sorted, you’ll find a fascinating… Read more »
Achieving Greatness. For some, that phrase is exciting, inspiring. For others, that phrase sounds hard, but the difference between the person who achieves greatness and the one who doesn’t is one decided to go for it. Are you ready? 2021 could be the year you say yes and step towards accomplishing your goals. This could… Read more »
The most important question in marketing is did it work? Was my campaign successful? Did we choose the right channels? Did we reach our target audience? If you are unable to measure marketing performance, you may have budget cuts, lose a client, or even face layoffs. Many people will gather the data results from the… Read more »
In today’s digital world, most people have multiple social media accounts, emails, and even phone numbers. It can add up to quite a few communication channels per person. How can you make sure your marketing message is getting delivered? Digital marketing has its strengths and can be very effective, but it’s hard to know if… Read more »
If you are in marketing, you’ve most likely heard the dreaded phrase “budget cuts.” Maybe your marketing efforts haven’t been as effective or sales just aren’t coming in the way they should. You know marketing spend is important, but how do you decide what to cut? Cut the Most Expensive When trying to meet budgets,… Read more »
Setting goals may not sound like fun, but if you don’t take the time to create marketing goals, how will you know if your campaign worked? Creating Marketing Goals Allows You to: 1. Focus: Great marketing campaigns are focused, delivering a single message. Avoid flooding your potential customers with too much information. Before you begin… Read more »
With spring right around the corner, you might be cleaning out your closets, repurposing spaces, and getting rid of items you don’t need any more. But, have you thought about your data? If not, it’s time to purge your client data list. Wait! Clean up the customer database? That’s right! More isn’t always better, and… Read more »
A data marketing analyst is a numbers magician who takes hundreds of points of data about your customers and makes sense of it all. Knowledge is power, so businesses are constantly collecting data on their customers. They collect anything from birthdays to contact information to purchase history, etc. The amount of data gathered quickly adds… Read more »
