Direct Mail is an incredibly effective marketing system and having updated data only increases its effectiveness. If you’ve wondered how you can optimize your marketing data even more, check out these 5 tools. 1. National Change of Address (NCOA) The National Change of Address dataset is offered by the United States Postal Service and gives… Read more »
Selecting a target audience for your next marketing campaign is vital to its success. Whether you choose to address new customers or current customers will determine what your message says, what services or products you offer, and will even affect design decisions for your marketing pieces. In our last article, we looked at what you… Read more »
When planning out your next marketing campaign, the most important question you should ask is who are we targeting? Are we targeting new customers or are we focusing on our current customer base? This one question will shape your message and design, which platforms you use, and what you offer your audience. Everyone knows it’s… Read more »
One of the best parts about direct mail is that it’s personal. You are physically delivering your message to your target audience, so why not maximize the experience by increasing the customization? The more you personalize your direct mail, the greater the impression you will create. We listed out 5 ways to get you started…. Read more »
With the heavy onslaught of online advertising, consumers are feeling digital fatigue now more than ever. A great way to stand out and see high ROI is to send direct mail. This form of advertising is most effective when it’s useful to your consumer. Irrelevant mail gets tossed whereas useful pieces make an impression. If… Read more »
Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »
During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you increase the impact of your holiday mailers. 1. Create an Impression… Read more »
Before a potential customer contacts you, they have done their research and added you to their shortlist. This means there’s probably only a handful of questions separating you from their business. Make sure you ask them “What questions do you have?” Creating the space for your customer to ask questions lets them address their concerns… Read more »
How can I help? It’s a simple question containing only four words, but it’s a powerful question. Asking potential clients how you can help lets them know you are on their side, are ready to listen, and want to provide them with a solution. When you think about why this person has contacted you, they… Read more »
When a prospective client gives you a few precious moments of their time, you have already passed through the first round of approval. They have either done their research online or have been referred to you by a trusted source. They wouldn’t be meeting with you if they weren’t interested, so instead of talking about… Read more »
