Sending out a direct mail campaign is a highly effective way to communicate with your customers and reach potential customers. Are you ready to start your next campaign but wondering how you can stay on budget? Check out these three ways you can reduce your costs and increase your results. 1. Analyze Your Results Before… Read more »
Direct mail is still one of the most successful marketing methods. Though it continues to yield high ROI for its users, there are some pitfalls you should avoid. We’ve created a list of three common mistakes mailers make, so you’ll know how to plan, prepare, and execute a more successful campaign. Mistake #1: Not Analyzing… Read more »
Direct Mail is an incredibly effective marketing system and having updated data only increases its effectiveness. If you’ve wondered how you can optimize your marketing data even more, check out these 5 tools. 1. National Change of Address (NCOA) The National Change of Address dataset is offered by the United States Postal Service and gives… Read more »
Selecting a target audience for your next marketing campaign is vital to its success. Whether you choose to address new customers or current customers will determine what your message says, what services or products you offer, and will even affect design decisions for your marketing pieces. In our last article, we looked at what you… Read more »
When planning out your next marketing campaign, the most important question you should ask is who are we targeting? Are we targeting new customers or are we focusing on our current customer base? This one question will shape your message and design, which platforms you use, and what you offer your audience. Everyone knows it’s… Read more »
One of the best parts about direct mail is that it’s personal. You are physically delivering your message to your target audience, so why not maximize the experience by increasing the customization? The more you personalize your direct mail, the greater the impression you will create. We listed out 5 ways to get you started…. Read more »
With the heavy onslaught of online advertising, consumers are feeling digital fatigue now more than ever. A great way to stand out and see high ROI is to send direct mail. This form of advertising is most effective when it’s useful to your consumer. Irrelevant mail gets tossed whereas useful pieces make an impression. If… Read more »
Geographical data will give you important information about your customers such as how far away are they from your location, what traffic patterns do they follow, and which neighborhoods do they live in. When you look in depth at geographical data, it will reveal what your unique marketing footprint looks like. This information can be… Read more »
During the holiday season, your customers will receive thousands and thousands of digital ads. Instead of joining the masses, stand out and leave a strong impression with a direct mail piece. Direct mail is incredibly effective, and we listed three steps to help you increase the impact of your holiday mailers. 1. Create an Impression… Read more »
Before a potential customer contacts you, they have done their research and added you to their shortlist. This means there’s probably only a handful of questions separating you from their business. Make sure you ask them “What questions do you have?” Creating the space for your customer to ask questions lets them address their concerns… Read more »
