When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
When it comes to your sales and marketing strategy, the leads you want to go after the most are the ones who are showing interest in your products or services. Sometimes, they’re easy to identify because they filled out a form or put something in their online cart. But what about the people who visited… Read more »
Interest rates continue to rise and are impacting mortgage companies’ response rates. Many are experiencing a decline in customer responses. If you’re one of those companies, you know how frustrating it can be to try to find solutions, especially when you don’t know what factors are making the greatest impact. Data analytics can provide… Read more »
Your clients are using both direct mail and digital channels to reach their target audience. If you’re not offering digital services, you are losing to the competition. You are also missing out on a large part of your clients’ marketing budget. If you’re struggling to win new clients or grow your current clients, then it’s… Read more »
If you are looking to grow your printer business but the paper shortage is holding you back, try adding digital services. You don’t have to become an SEO or social media expert to join the digital advertising world. You can help your clients by simply offering email appends. A data list is essential to… Read more »
Receiving a new prospect list is exciting and full of possibilities. The question is where do you start? If you have a set budget and limited number of resources, how do you choose which records to use? You can take a random selection, or you can score your prospect list. Scoring your prospect list… Read more »
Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of. Creating a great… Read more »
If you’re questioning whether or not your marketing is working or wondering if you can increase your ROI, then it might be time to dive into marketing data analytics. Analyzing data is complicated, but all you really need to know is marketing data analytics points you to what’s working and what’s not working. Data… Read more »
When faced with a purchase decision, customers want to buy from people they know and companies they trust. Earning your customers’ trust takes time and effort. One of the ways you can start and even build your customer relationships is by sending direct mail. According to The Future of Direct Mail 2022: Marketer and… Read more »
