Holiday season is quickly approaching. As you create your festive marketing campaigns, don’t forget to prepare your data list. Who you get your message in front of is just as important if not more important than what you offer and how the piece is designed. We’ve listed 5 steps to help you get your data… Read more »
Have you used direct marketing on your digital advertising efforts? Direct marketing focuses on identifying the best prospects for your business and targeting specific individuals instead of an unknown audience. While this type of marketing is traditionally associated with direct mail, it can also be used to target individuals on digital platforms such as social… Read more »
When you send out a direct mail piece, people can respond in a lot of different ways. They may use the link or QR code you included, or they may not. Just because they don’t use the information on the mail piece doesn’t mean they didn’t respond. They may have responded digitally, and if you… Read more »
Who you target plays a key role in whether or not your marketing campaign is successful. If you get your message in front of the right people, you’ll see a higher response rate because they’re interested in what you have to say. The best way to target great prospects is using modeled data. Modeled… Read more »
When it comes to your sales and marketing strategy, the leads you want to go after the most are the ones who are showing interest in your products or services. Sometimes, they’re easy to identify because they filled out a form or put something in their online cart. But what about the people who visited… Read more »
Interest rates continue to rise and are impacting mortgage companies’ response rates. Many are experiencing a decline in customer responses. If you’re one of those companies, you know how frustrating it can be to try to find solutions, especially when you don’t know what factors are making the greatest impact. Data analytics can provide… Read more »
Your clients are using both direct mail and digital channels to reach their target audience. If you’re not offering digital services, you are losing to the competition. You are also missing out on a large part of your clients’ marketing budget. If you’re struggling to win new clients or grow your current clients, then it’s… Read more »
If you are looking to grow your printer business but the paper shortage is holding you back, try adding digital services. You don’t have to become an SEO or social media expert to join the digital advertising world. You can help your clients by simply offering email appends. A data list is essential to… Read more »
Receiving a new prospect list is exciting and full of possibilities. The question is where do you start? If you have a set budget and limited number of resources, how do you choose which records to use? You can take a random selection, or you can score your prospect list. Scoring your prospect list… Read more »
Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of. Creating a great… Read more »
