As you grow your business, it’s important to know what your market penetration is and how much potential there is for growth in your target area. Have you saturated the market or do you have room to reach more customers? It’s also critical to know the effectiveness of your current marketing. Are you marketing to… Read more »
If you want to maximize your campaign’s impact, try adding a digital boost to your direct mail. Digital advertising helps you surround your marketing list with your offer and build campaign momentum. It provides more opportunities for prospects to respond and allows you to accurately to attribute response rates. But the best part is, you… Read more »
Successful sales happen when you hit the marketing sweet spot. You target the right person, in the right location, at the right time. If any of these factors are off, the sale falls through. While there is no perfect formula for achieving it, you can align as many factors as possible, so when it all… Read more »
In marketing, you can advertise to a target audience or a known audience. Which audience you choose will impact your advertising costs, response rates, and ROI. Each one serves a purpose. Before choosing which audience to use in your next campaign, consider these benefits and challenges. Target Audience A target audience is most commonly used… Read more »
If you are looking to expand your audience, add new locations, or increase your marketing efficiency, try mapping out your customers. Customer mapping is a data analysis that takes your customer data and plots it out on a map, giving you a clear visual of where your consumers are located. Some of the benefits of… Read more »
Who you get your message in front of is the most important aspect of your marketing. If you have a great offer but target people who are not a good fit, then the chances of them responding are slim. This leads to poor response rates and wasted marketing resources. But, when you get your message… Read more »
Growing your business is exciting, but it can also be overwhelming. Where do you start? What do you focus on? Growth requires trying new things, learning from failures, and modifying your strategy. But, you don’t have to make these decisions in the dark. Data analytics can help you grow your business smarter. Define Your… Read more »
It doesn’t take long for your marketing list to get messy. Mistyped emails, undeliverable addresses, and duplicate records can add up quickly. While cleaning up your data list may not seem like a high priority, not running data hygiene can lead to marketing waste, poor results, and selecting the wrong prospects. Don’t let bad data… Read more »
Today’s customer buying process is often an integrated experience. Even if you have no digital components supporting your direct mail, prospects will still incorporate digital into their buying process. They might research your website or check out other consumer reviews. Determining how well your marketing performed when different channels are involved is difficult. The good news… Read more »
Data modeling can uncover valuable insights about who your customers are, where they are coming from, and what they are buying. Learning about your target audience is fascinating, but in order to take your marketing to the next level, you need to create a plan for how you’re going to use the information. While the… Read more »
