AMP MicroModeling®: Advanced analytics to uncover prospects others miss.

Boost your business growth with our proprietary MicroModeling® tool, which identifies the prospects most likely to respond to your marketing by analyzing hundreds of data points, including demographics, spatial, and behavioral data.

Make Your Data Go Further

Why Choose AMP Advanced Data Hygiene Services

Unmatched Insights with MicroModeling®

Precision targeting. Reduce marketing waste. Increase ROI.

Your business is unique, and so is your customer base. At AMP, we understand that you need tailored solutions to meet your specific needs. That’s why we created our revolutionary MicroModeling® tool, designed to analyze your customers and uncover the key data points that drive their behavior. Our proprietary MicroModeling® tool dives deep into your customer data, examining over 470+ demographics, lifestyle, and behavioral data points. We layer this with 10 geographic variables and analyze more than 4600 proprietary super variables to provide a comprehensive understanding of who your best customers are and where they are coming from.

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The Importance of Data Modeling

Data models play a crucial role in marketing. They offer marketers a clear view of their marketing performance, pinpoint areas needing improvement, and provide essential insights for making informed decisions. Essentially, marketing data models serve as a roadmap to maximize the value of every marketing dollar spent.

By adopting a data-driven approach and utilizing advanced data modeling techniques, marketers can refine their campaigns to achieve better results and a higher return on investment.

NCOA & CASS Processing

Stay connected with your audience by ensuring your mailing addresses are accurate and up-to-date. Our National Change of Address (NCOA) and Coding Accuracy Support System (CASS) processing services help you reach the right people at the right time.

Deceased File Processing

Prevent the sensitive mistake of sending mail to deceased individuals. Our deceased file processing ensures that your marketing messages are sent only to those who can respond.

Email Hygiene

Enhance the deliverability and effectiveness of your email campaigns by removing invalid, risky, and non-responsive email addresses from your lists. Keep your sender reputation high and your bounce rates low.

Data Suppressions

Improve your targeting and reduce waste by suppressing records that do not fit your marketing criteria. This service helps you avoid unnecessary costs and ensures your campaigns reach the most relevant audience.

Super Data Hygiene

Take your data quality to the next level with our super data hygiene service. This comprehensive solution combines multiple data cleaning processes to deliver the highest level of accuracy and reliability for your marketing lists.

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Data Enhancement Services

Unlock the Full Potential of Your Customer Data

Incomplete customer data can severely limit your marketing efforts, making it difficult to reach your target audience across various advertising platforms, track campaign responses, and create compelling marketing materials. Don’t let gaps in your data hold you back. Our comprehensive data enhancement services are designed to fill in the missing pieces, giving you a complete and insightful view of your customers.

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Email Appends

Expand your reach by appending accurate email addresses to your existing records. Connect with more customers through personalized and effective email marketing campaigns.

Demographic Appends

Gain deeper insights into your customer base by adding demographic information such as age, gender, income, and education level. Tailor your marketing messages to better resonate with your audience.

Reverse Email Appends

Turn email addresses into full customer profiles by appending missing contact information, enabling you to enhance your multi-channel marketing strategies.

Mortgage Data Appends

Enhance your customer profiles with valuable mortgage data, helping you identify prospects with specific housing-related needs and opportunities.

GeoTagging

Leverage geographic data to target your audience more precisely. GeoTagging allows you to understand where your customers are located, improving the relevance and impact of your marketing efforts.

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Don’t let bad data stand in the way of your marketing success.

Contact us today to learn more about how our data hygiene services can help you achieve your goals.

WHO IS AMP

Analytic Marketing Partners (AMP) is a strategic group of data scientists who focus on direct marketing. We believe the best marketing happens on a 1:1 level and want to help our clients connect with the right individuals for their business. Though we were founded in 2011, our team has been in the data science industry for over 25 years. We began by helping our clients increase their direct mail results and have since expanded to offer predictive modeling in digital marketing as well. AMP is passionate about helping our clients identify who their best targets are, reduce marketing waste, and increase their ROI.