In the ever-evolving landscape of digital marketing, one channel is quietly but powerfully transforming how brands connect with consumers: Connected TV (CTV). Once reserved for brand awareness campaigns, CTV has matured into a dynamic platform for direct marketing – driving measurable actions, generating leads, and increasing conversions. Let’s look at how CTV is the new… Read more »
As privacy regulations intensify and third-party cookies vanish, local retailers are facing new challenges in reaching potential customers online. However, direct marketing offers businesses the opportunity to target individuals and create personalized ads through channels like direct mail, email, SMS, and more. Let’s dive into to see how you can leverage direct marketing to not… Read more »
In the world of marketing, it’s easy to get caught up in the race for new leads. But don’t lose sight of your most valuable asset: your current customers. They already know you and have made a purchase. With the right approach, they’ll buy from you again – and tell others to do the same…. Read more »
As you step into Q2, now is the perfect time to review Q1 marketing efforts and assess how well your campaigns have been performing. A thorough analysis of your data, including campaign match backs, can provide valuable insights to guide your strategy moving forward. Here’s how to effectively evaluate your Q1 performance and refine your… Read more »
