While direct mail continues to deliver a high return on investment, many clients are decreasing mail quantities. They might be making these decisions due to postage increases, budget restraints, or other competing channels. Regardless of why they are reducing their mail pieces, let’s look at some ways you can maximize the impact of their mail… Read more »
Before you start creating your strategies for growth, it’s important to know where your business stands in the local market. Do you even have room to grow? Have you saturated the market? Understanding your coverage locally will help you make informed decisions and data-driven business plans. Understanding Your Coverage: MicroMarket Analysis A MicroMarket analysis… Read more »
Hours of planning, preparation, and execution go into launching a direct mail campaign. After everything is out the door, how do you determine if it’s working? Do you know who is responding to your marketing? By analyzing response data, you can identify who completed transactions, gain valuable insights on your consumers, and make data-driven decisions… Read more »
Your customers have stood by your side and supported you along the journey. Have you told them how much they mean to you recently? When all is going well or life is busy, it is easy to forget to stop and say thank you. Nurturing customer relationships is one of the most important things you… Read more »
Reach your target audience in a more personal and tangible way with direct mail. When done right, direct mail campaigns can generate high response rates and drive conversions. Here are ten effective strategies to ensure your next direct mail campaign delivers results. 1. Target the Right Audience The success of any direct mail campaign… Read more »
