TikTok, the popular short-form video platform, has taken the world by storm. Its ability to capture attention and drive engagement makes it a powerful marketing tool. When combined with direct mail, TikTok can create a unique and effective marketing strategy. Leveraging TikTok to Promote Direct Mail Campaigns Create Compelling Videos Produce short, engaging videos that… Read more »
The subscription box economy has exploded, offering consumers a curated selection of products delivered directly to their doorstep. While digital marketing plays a significant role in acquiring and retaining subscribers, direct mail can be a powerful complement to your online efforts. Direct Mail + Subscription Box Benefits Tangible Experience In a digital-dominated world, physical… Read more »
The world of podcasts continues to expand. In a recent article, Forbes stated that over 100 Million Americans listen to a podcast every single week which equates to 34% of Americans ages 12+. This incredible media channel offers podcasts for all sorts of topics and audiences. Why not incorporate the power of audio with the… Read more »
Gen Z, born after 1996 and into the early 2010s, has been raised in a world dominated by smartphones and social media. While people often perceive this digital native generation to be immune to traditional marketing channels like direct mail, this assumption couldn’t be further from the truth. When done right, direct mail can be… Read more »
You can win new customers but how do you play the long game and earn their loyalty? What separates one-time purchasers from frequent buyers? Understanding your customer lifetime value is critical to identifying high-value clients and creating successful marketing and growth strategies. What is CLTV? Customer Lifetime Value (CLTV) is a metric that measures… Read more »
