Digital advertising offers many channels and ways to get your message in front of your target audience. While it might be tempting to jump from platform to platform in order to improve results, great results are built over time. Consistency in digital marketing is key to building momentum and increasing results. Why Should You Create Consistency… Read more »
Marketing campaigns are an exciting challenge to create and execute. They involve finding the right audience, identifying your audience’s need or want, presenting your company’s solution, and overcoming any obstacles that prevent them from making a purchase. After you have pulled together a great campaign, you want to make the most of your time and… Read more »
In advertising, things move quickly. It is very easy to make assumptions about who your customers are and not actually know. However, if you take the time to really understand who is buying from you, your marketing will be more relevant to your audience and have a greater impact. You will also be able to… Read more »
Part of the process of growing a business is increasing advertising efforts. You want to stay in front of your current customers, but you also want to win new customers. For many businesses, this means adding more names to their marketing list. However, simply increasing the quantity of records on your list isn’t always the… Read more »
