Your clients are using both direct mail and digital channels to reach their target audience. If you’re not offering digital services, you are losing to the competition. You are also missing out on a large part of your clients’ marketing budget. If you’re struggling to win new clients or grow your current clients, then it’s… Read more »
If you are looking to grow your printer business but the paper shortage is holding you back, try adding digital services. You don’t have to become an SEO or social media expert to join the digital advertising world. You can help your clients by simply offering email appends. A data list is essential to… Read more »
Receiving a new prospect list is exciting and full of possibilities. The question is where do you start? If you have a set budget and limited number of resources, how do you choose which records to use? You can take a random selection, or you can score your prospect list. Scoring your prospect list… Read more »
Are you running your lead lists through the National Change of Address (NCOA) system? On average, the United States Postal Service (USPS) processes 98,630 address changes every day. In 2021, 36 million addresses were changed over the course of the year. That’s a lot of data updates to keep track of. Creating a great… Read more »
