When you start a marketing campaign, one of the first questions typically asked is who are we targeting? How you answer this question will shape your entire campaign from how the advertisement piece is written and designed to what channels are used to distribute it. There are two steps to answering this question, but most… Read more »
It’s no secret everyone is collecting data on their customers from credit card companies to local grocery stores to social media apps and online retailers. Data is critical in helping businesses improve their customer experiences, stock their shelves, and target new customers. But what exactly is data modeling and how can you use it in… Read more »
The Goal & The Obstacle A national telecom company resold land line services for major telecommunication businesses. They wanted to improve the results for their new customer acquisition efforts and reduce the cost per acquisition, but they continued to experience declining results. Even their strong marketplaces and extremely successful data sources began to decline. Ready… Read more »
The latest marketing trend on the rise is omni-channel marketing, and it’s an extremely powerful method. Omni-channel marketing creates a consistent brand experience, communicates a unified message, and reaches your customers exactly where they are. This marketing method focuses on creating the best experience for your customers and making their interactions with your brand… Read more »
