We help businesses grow by identifying top prospects, targeting them digitally, and knowing who responded.
When you AMPlify your marketing, you can make strategic decisions, reduce waste, and increase ROI.
How Data Modeling Reduces Waste & Improves Efficiency Marketing waste is rarely obvious. It doesn’t always show up as a broken campaign or a failed launch. More often, it hides in plain sight, in over-targeted audiences, underperforming markets, duplicated efforts, and assumptions that go unchallenged. Many organizations are spending more on marketing than ever before yet struggling… Read more »
How to Validate Lift by Segment Segmentation is at the heart of modern marketing. From demographic groups to behavioral clusters and predictive scores, segmentation promises more relevant messaging and better performance. But too often, segments are created, deployed, and trusted without being properly tested. The question every marketer should be asking is “Are our segments actually… Read more »
Personalization has become a marketing buzzword. Nearly every brand claims to deliver “personalized” experiences, but too often, that personalization stops at using first name or referencing a past purchase. True personalization goes much deeper. It anticipates customer needs, predicts intent, and delivers the next best offer at exactly the right moment. By combining customer data, behavioral insights, and advanced modeling, predictive personalization helps marketers move from… Read more »
We help get your message into the right hands using your data, our data or data provided by third parties such as credit bureaus.
Every store has its own unique customer footprint, and we run geographic analyses on each location to reveal tendencies on the local level.
Timeliness is critical for effective digital marketing. Now you can target households who are searching for your product/service on an hourly basis.
